The packaging is called 'the Enterclose', and it’s a wine box with double openings. The structure is inspired by the transparent and bright architectural enterclose design. In a traditional Chinese building, an enterclose is an open space between the front and rear courtyards, a passage between two rooms with doors to pass through. The ancients would banquet in the enterclose because the architectural openness reminded them to behave with openness and sincerity.
Fudy used Wuxia novels as the prototype for its ‘Stage’ creations and designed a series of wine bottle packaging. Since then, modern heroes have not used swords, and they only need wine to make their way in the world.
A wine's color tells us a lot about the wine, therefore, a wine’s color is one of the characteristics that wine drinkers appreciate. How can we set off the wine’s color using just packaging? For this, Fudy has developed a front and rear structure design of 'the Enterclose,' allowing wine collectors to enjoy the color and luster of their wine with the bottle kept in the box. Fudy chose starry dark blue fine art paper for the wine box and used special varnishing techniques to make 'the Enterclose' shimmer in the dark. 'The Enterclose' uses hot foil stamping to represent the beauty of the beams and pillars. This illustrates the refined and unassuming style of the product, while being difficult to ignore.
# It's time to unbox! #Double opening design highlights the wine’s color
With the box's unique double-opening design, one thing to worry about is the wine bottle might not be securely attached to the box, which may cause a decline in quality. Hence, Fudy specially selected magnets to fix to the doors of 'the Enterclose' and use ribbons as the opening force point, making the unboxing experience interactive and fun.
When the consumers receive 'the Enterclose,' open the box, and take out the wine; they can imagine that a group of heroes are gathered under the starry night, who put aside their prejudices, drink and talk freely regardless of a friend or foe. The banquet at the enterclose becomes an opportunity for great collaboration.
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#ArtPaper #ChipBoard #Magnet #Ribbon #CMYK #StandardBlackPrint #HotFoilStamping #SpecialVarnishes
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