The Stage: A Premium Wine Design Collection—The Sword
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The Stage: A Premium Wine Design Collection—The Sword

This packaging is called the Sword. It is intended to simulate the action of a hero slowly drawing out a sword from their scabbard. The unboxer gently draws out the bottle of wine as the slashes of the sword turn into the clashes of toasts.  #Let your packaging tell the story.

The Stage: A Premium Wine Design Collection—The Sword

Challenges

Fudy Solutions prides itself on being a product packaging consultant and always hopes to bring customers stronger, more beautiful packaging and integrate storytelling into products' design and packaging. Hence, Fudy started the R&D of ‘the Stage’ series and built a stage to display the products. Thanks to ‘the Stage’ series, packaging that is usually regarded as a supporting role is finally able to appear on the scene and become the protagonist.

Wuxia novels, namely martial arts novels, depict the dauntless and heroic spirit shared in many Eastern cultures. For many years, Wuxia has defined a generation’s understanding of chivalry and justice and even affected their way of life. Fudy used Wuxia novels as the prototype for ‘the Stage’ creation and designed a series of wine bottle packaging. Since then, modern heroes have not worn swords, and they only need wine to make their way in the world.

The Stage: A Premium Wine Design Collection—The Sword
The Stage: A Premium Wine Design Collection—The Sword

Solution

Imagine the boxed wine is the one and the only Excalibur. The shining wine is like the sword that reflects the golden light, and the wine box is like the scabbard. Thus the box body uses fine art paper with hot foil stamping and spot varnish to make it radiant, highlighting the scabbard-like metal carved texture. Bronze and gold fine art paper is specially selected and used for the handle of the box, and the structural design widens the depth of the box handle to give it a firm feel to make it easier to unbox .

As we all know, wine bottles are fragile, so the cushioning material was specially made through vacuum forming to allow the bottle to comfortably fit. The inside lining body uses elegant navy blue velvet to set off the unique product and is customized with Fudy's fine craftsmanship, which effectively fixes the bottle to the box and absorbs impact.

The Stage: A Premium Wine Design Collection—The Sword

Result

This exquisite wine box packaging focuses on the dynamic experience of unpacking. Unboxing the wine bottle as if drawing out a sword. With the side draw-out design, this packaging brings consumers an incredible experience of unboxing. The appearance of the packaging and the way of opening the box transforms the unboxing experience into an outstanding performance of swordplay in Wuxia novels.

Power for the Possible! We are Fudy, your product packaging consultant.

#ArtPaper #ChipBoard #TwosidedArtPaper #FullPrinting #HotFoilStamping #SpotVarnish #VacuumForming #Velvet

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Designed and manufactured by Fudy Solutions.

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