Structural packaging design makes eating pizza in bed more convenient!

Although packaging is often considered an add-on to a product, it is indeed essential. Let’s look at this super innovative pizza box design!
Due to our rushed schedule at a busy pace, modern people are exhausted. Only on weekends can we relax and have a good rest. Have you ever survived a weekday and decided to give yourself a treat, lying in bed on the weekends without leaving the bed or taking a single step?

Structural packaging design makes eating pizza in bed more convenient!

Isn’t lying in bed, watching movies, and eating pizza the most relaxing and refreshing pastime? Your wish can be realized by packaging! Here we present a collaboration between Canadian pizza brand Boston pizza and advertising agency John St. – a pizza box that can be turned into a bed tray – PIZZA IN BED!

The pizza box, also known as the aircraft box, is commonly used in the packaging industry. BP and John St. cleverly use structural design to give this standard box a new function to meet our needs in daily life. This design makes eating pizza and watching movies in bed easier! What a dream come true!

Packaging is indispensable to us as we use it daily. Fudy has always believed that structural packaging design can make our lives more convenient!

Packaging is not just the pretty cardboard attached to a product; rather, it represents a product’s value. Packaging can eliminate the pain points in life, making everybody’s lives better.

Power for the possible! We’re Fudy, your product packaging consultant!

｜SOURCE｜

　 designboom

　 Boston Pizza

　 john st.

 ★Fudy Group doesn’t own the copyrights for the examples.