2021-08-24
‘Creating a unique interactive unboxing experience’ is a new trend created by designers in recent years. Let the packaging tell the story of the product and interact with users through the unboxing experience.
Steens from New Zealand specializes in the production of high-end raw wild Manuka honey. They hope that their packaging can be as unique and exotic as their honey, so they approached designer David Trubridge.
Trubridge draws on natural materials and uses ‘picking honey’ as the core concept to design the packaging. He hopes that the user’s unboxing experience is like a bee collecting honey from blooming flowers and experiencing the beauty and wonder of nature.
Trubridge brought this beautiful and surprising concept to the team at Think Packaging. As packaging is three-dimensional, in order to perfectly achieve the ‘picking honey’ unboxing experience imagined by Trubridge, it is necessary to have a packaging structural designer participate in the project.
After the collaboration between Trubridge, the structural designer, and the packaging factory, this special manually assembled packaging is finally created. Users can gently twist the petals, and the STEENS UMF 27+ wild honey is in the center of the flower, waiting for unboxers to harvest.
Fudy believes that although such packaging is high-cost, its unique unboxing experience will definitely win over your target customers. We can also learn from this case that even if we don’t have a high budget for packaging, we can try our best to bring the idea of an interactive unboxing experience into the process of developing packaging. Therefore, your packaging can help your product tell more stories. After all, packaging is more than just packaging.
Power for the possible!
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Fudy Group doesn’t own the copyrights for the examples.
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Let's talk about Paper structural packaging- Pack all Possibilities The success or failure of packaging comes from two main elements: "material" and "structure." Material and structure together decide the effectiveness of packaging protection, the convenience of product delivery, and level of consumer satisfaction. The result of this combination of premium material and intelligent structural design with excellent quality benefits business interests and brand image.
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