Foil stamping, gold plating for your packaging

Gold always represents wealth and magnificence both in the East and the West. On festive occasions, the Chinese community often expresses blessings with red envelopes (full of cash). These red envelopes are usually decorated with golden foil stamped patterns. The Chinese strongly associate the combination of red and gold with wealth.

In addition, we often see foil stamping utilized in minimalist packaging designs, as it brings eye-catching visual effects to ordinary paper without adding complexity while keeping the design simple low-key texture.

Therefore, foil stamping (whether gold, silver, or any metallic color) can make the gorgeous nobler or transform the modest into glorious.。

So, what is foil stamping?

Foil stamping is a printing process that uses temperature and pressure to transfer “gold foil” onto paper.

What are the effects of foil stamping?

Is gold foil real gold?

Gold foil is not real gold, the gold foil used in foil stamping is a kind of aluminum oxide, and there are many choices of colors.

(Excerpted from “Hi! Printing Technology: Hot Stamping” p.8)

Although the principle seems simple, foil stamping is actually a highly complex printing discipline. It may be difficult for a designer who lacks experience to grasp every nuance, from the selection of materials to ensure consistently high-quality results. The characteristics of the printing paper and the choice of foil stamping methods also require deep knowledge and experience.

Fudy has broad experience in foil stamping and can provide professional advice on foil stamped packaging.

Power for the possible!

We are Fudy, your product packaging consultant!

Different angles, Different brilliance. This is the magic of foil stamped packaging.

｜SOURCE｜

　 《嗨！印刷工藝：燙印》（HI! PRINTING TECHNOLOGY Vol1.FOIL STAMPING）ISBN 978-7-229-16964-0