Is your packaging easy to display? —Help Remedies’ packaging case study II

Help! Packaging readability is crucial; but what about product displability?

We talked about the branding of Help Remedies in our last article. As Help Remedies’ brand positioning is very successful its product sales have grown since its launch. However, in an era where marketing channels matter, the key is paving the way for entering into the market. Even though Help Remedies has highly effective packaging, it must still face the issue of product displability.

The original packaging of the Help product was not perforated, so the display racks needed to be customized. Even though Help’s products could come with their own display racks, many retailers may not have been able to open up additional space for them. Hence, ‘Help’ faced the urgent need for a package revision.

Help! Design packaging that is easier to display.

Help Remedies approached the designer, Phillip Nessen. Nessen pointed out that the original packaging of ‘Help’ was too complicated for commercial display and too expensive for mass production. These two points violated Help Remedies’ brand positioning of “less is more,” so Nessen designed a new version of packaging entirely composed of molded pulp.

Nessen maintained Help Remedies’ consistent brand positioning of “less is more,” employing clear illustrations to indicate the package contents in the new packaging design. This unique design could now be neatly and concisely displayed on a standard display rack. Compared with the original packaging made of molded pulp and plastic, the production price of this all-molded-pulp packaging is lower, and it is more displayable; thus, it is more in line with this Omnichannel era.

Help! The display of packaging requires strategic thinking.

Packaging exists for the following three reasons:

1. Protection：in order to prevent the package contents from being destroyed, the packaging must have a certain degree of protection against external forces, this is also the primary function of packaging.
2. Convenience：proper packaging is easy to transport, improves logistical efficiency, and therefore saves great costs.
3. Sales:good packaging promotes the purchase of products. In this new business age, product promotion is equivalent to brand communication. Therefore, eye-catching packaging that is also easy to display in different retailers has become a big issue.

The original function of packaging is to protect its contents. However, as times have changed, whether the packaging is convenient for transportation and helps to increase sales has become as important as the protection function. What’s more, for certain products, the importance of the packaging as sales tool may exceed the importance of protecting the products.

Help! Production packaging requires full consideration of all aspects.

When thinking about packaging design: protection, convenience, and sales are indispensable. At the same time, we must also take sales channels into account. If it’s a retail channel, then we should focus on the displability of the product.

A displayable product helps with in-store marketing, stimulating consumers to make a purchase.
On the other hand, if it’s an online channel then convenience is the key. Is the packaging easy to transport? How do we reduce packaging volume to save transportation costs?

There is a knack for developing good packaging; therefore, professional assistance is the key to successful packaging. Fudy Solutions has experienced structural designers and award-winning graphic designers who can assist you in developing and solving various packaging problems.

Power for the possible. We are Fudy, your product packaging consultant.

★Fudy does not own the copyright to the above example.

Source 1｜help remedies face book                         

Source 2｜NESSEN.CO