The packaging is called 'the Heroes’ Invitation,' and it is a wine box with a folio design. The unfolded structure of box is like the host spreading out their hands and sending out invitations to the heroes, welcoming them from all over the world to gather, sing and drink together. It is also reminiscent of guests opening the door and having a feast together. #Let your packaging tell the story
Fudy believes that, in addition to protecting the product, packaging also helps convey beautiful concepts. The storytelling starts from the moment of unboxing. Fudy used Wuxia novels as the prototype for its 'Stage' creations and designed a series of wine bottle packaging.
Wine—the most important part of banquets from ancient times to the present. Making the packaging carry the meaning of generous sharing is the core concept that Fudy Solutions wants to present when thinking about the structural design of 'the Heroes’ Invitation.' The folio design allows unboxers to see the wine standing upright while unboxing, like a hero waiting for the arrival of another hero, hand in hand creating another legend of Wuxia.
#Let your packaging tell the story
#Package design concept
The inner box of 'the Heroes’ Invitation' uses metal two-sided coated paper from ‘High Faith Paper,’ and the mirror reflection effect reflects the wine’s luxuriousness. The outer box is made of dark green chipboard covered with gold sand casting PE film, which makes 'the Heroes’ Invitation' shimmer, and the texture of the box is a special and extraordinary matte feel. The color of dark green conjures up calmness, stability, and contentedness, showing the self-confident and unassuming temperament of the host who sent out 'the Heroes’ Invitation.'
Regarding the concept of structural design, Fudy imagines that a host prepares wine and delicacies, before sending out 'the Heroes’ Invitation' to invite friends he admires to a banquet. He welcomes all the coming guests, ready to share the wine with all of them to paint the town red. The folio design of 'the Heroes’ Invitation' is like a guest who received an invitation, opens the door to a banquet, and sees the wine waiting. Then, we all share a cosmic moment knowing that magical things are coming.
Power for the Possible! We are Fudy, your product packaging consultant.
#TwosidedCoatedPaper #ArtPaper #GoldsandCastingPEfilm #HotFoilStamping #ChipBoard
Designed and manufactured by Fudy Solutions.