Taking Wuxia novels as the inspiration, the final piece of the 'Stage' series — 'the Auspicious Omen,' demonstrates Fudy's strong basic skills by using full spot-color printing. 'The Auspicious Omen' (in Chinese' 紫氣東來,' can be directly translated as meaning the purple air from the East) is a metaphor for the emergence of auspiciousness, and it also symbolizes the arrival of nobles and the fullness of glory. Fudy chose the noble and sacred purple as the base color, boldly embellishing it with yellow. Simple but eye-catching. The combination of purple and yellow, generally regarded as the colors of the royal family in the East, reveal the exalted atmosphere and bring a captivating and impactful visual experience. #Colorology #ColorManagement #SimpleButEyeCatching #PackageDesignConceptByFudy
Fudy believes that packaging helps convey beautiful concepts. The storytelling starts from the moment of unboxing. Hence, Fudy built the 'Stage' to display the products. Wuxia novels were used as the inspiration for its 'Stage' creations, and a series of wine bottle packaging was designed accordingly.
To dare to be simple is a challenge to ourselves. In the final piece of the 'Stage' series — 'the Auspicious Omen,' Fudy puts away all their dazzling moves and uses only simple techniques to show its persistence and strength during the years in the packaging industry. The mastery of a profession comes from solid basic skills. Hence, only when you dare to put aside all the fancy techniques yet still are able to demonstrate extraordinary quality can the pinnacle of craftsmanship be recognized.
＃Let your packaging tell the story
＃Package design concept
The self-imposed challenge of 'the Auspicious Omen' is simple. However, being simple is never as simple as it seems. Once we remove all the complicated post-printing processing, using only color printing, we can see Fudy Solutions' color management strength has been honed through experience over the years. The structure of 'the Auspicious Omen' adopts a standard opening and closing design, allowing users to easily unbox the wine by only following their intuition.
The inner box is made of art-paper coated chipboard with full spot-color printing, and the outer packaging is made of two-sided art paper with the same printing technique, embellished with yellow printing. Even though the design is simple, with the distinguished purple appearance and a bright yellow interior, 'the Auspicious Omen' is able to catch consumers' eyes at a glance. Moreover, the streamlined production process makes the price of this packaging more accessible.
After 'the Sword,' 'the Enterclose,' and 'the Heroes' Invitation,' the closing piece of the 'Stage' series — 'the Auspicious Omen,' is like the final climax of the feast. During the clashes of toasts, deals are closed, and the opportunity for mutual benefit opens up. In the banquet, everyone toasts to Wuxia, the dauntless and heroic spirit, with the most treasured wine.
'The Auspicious Omen' is a sign of propitiousness. After it arrives, the noise of battle can not be heard; only the collaboration of blazing new trails.
Power for the Possible! We are Fudy, your product packaging consultant.
#TwosidedArtPaper #SpotColorPrinting #ChipBoard #FullPrinting #HotFoilStamping #SpotVarnish
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